Big data, digital marketing and trendwatching
Subject area: computer science
Kind of studies: full-time studies, part-time studies
We offer a unique 2-year graduate programme in big data, digital marketing and trendwatching held as full-time or part-time. The innovative curriculum combines knowledge from the field of economics, communications, digital marketing, public relations, statistics, and new technologies. During the course of the programme you will obtain key and full competencies in the new and rapidly developing branch of big data analysis, interpretation and visualisation. You will be using software tools dedicated to personal branding, social and mobile marketing, viral and buzz marketing, content management and creation, video marketing. You will be also given tools and competencies in trendwatching and trendsetting in selected areas like fashion, design, motorization, sports. Students will be familiar with cultural and marketing trends get in-depth understanding of trends formation and proliferation, lifestyles, forecasting and management of the future.