Master's degree

country
province
city
subject area 
language 
kind of studies  
university type - Poland  
university status  
Wrocław, Poland

Big data, digital marketing and trendwatching

Master's
Language: EnglishStudies in English
Subject area: computer science
Kind of studies: full-time studies, part-time studies
University website: http://www.uls.edu.pl/
We offer a unique 2-year graduate programme in big data, digital marketing and trendwatching held as full-time or part-time. The innovative curriculum combines knowledge from the field of economics, communications, digital marketing, public relations, statistics, and new technologies. During the course of the programme you will obtain key and full competencies in the new and rapidly developing branch of big data analysis, interpretation and visualisation. You will be using software tools dedicated to personal branding, social and mobile marketing, viral and buzz marketing, content management and creation, video marketing. You will be also given tools and competencies in trendwatching and trendsetting in selected areas like fashion, design, motorization, sports. Students will be familiar with cultural and marketing trends get in-depth understanding of trends formation and proliferation, lifestyles, forecasting and management of the future.