Reading, United Kingdom

Food Economics and Marketing

Master's
Language: EnglishStudies in English
Subject area: economy and administration
Qualification: MSc
Kind of studies: full-time studies, part-time studies
Master of Science (MSc)
University website: www.reading.ac.uk
Economics
Economics () is the social science that studies the production, distribution, and consumption of goods and services.
Food
Food is any substance consumed to provide nutritional support for an organism. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33
Food
This much thou hast taught me: that I should learn to take food as medicine. But during that time when I pass from the pinch of emptiness to the contentment of fullness, it is in that very moment that the snare of appetite lies baited for me.
Augustine, Confessions, as translated by A. Outler, Book 10, Chapter 31, p. 197
Food
The poor on the borderline of starvation live purposeful lives. To be engaged in a desperate struggle for food and shelter is to be wholly free from a sense of futility.
Eric Hoffer (The True Believer)
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