Amsterdam, Netherlands

Communication Science: Entertainment communication

Master's
Table of contents

Communication Science: Entertainment communication at University of Amsterdam

Language: EnglishStudies in English
Subject area: journalism and information
Time study: 1 year
University website: www.uva.nl/en

Definitions and quotes

Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Entertainment
Entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things, because individuals have different preferences in entertainment, most forms are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in royal courts, developed into sophisticated forms and over time became available to all citizens. The process has been accelerated in modern times by an entertainment industry that records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded products; to a banquet adapted for two; to any size or type of party, with appropriate music and dance; to performances intended for thousands; and even for a global audience.
Science
Science (from Latin scientia, meaning "knowledge") is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe.
Entertainment
With the lights out, it's less dangerous.
Here we are now, entertain us.
I feel stupid and contagious.
Here we are now, entertain us.
Nirvana, "Smells Like Teen Spirit", Nevermind (1991), tr. 1.
Entertainment
I am the entertainer and I know just where I stand,
Another serenader and another long haired band.
Today I am your champion, I may have won your hearts.
But I know the game, you'll forget my name.
And I won't be here in another year
If I don't stay on the charts.
Billy Joel, The Entertainer, from Streetlife Serenade (1974)
Science
Today, when so much depends on our informed action, we as voters and taxpayers can no longer afford to confuse science and technology, to confound “pure” science and “applied” science.
Jacques-Yves Cousteau, in Jacques Cousteau and Susan Schiefelbein, The Human, the Orchid, and the Octopus: Exploring and Conserving Our Natural World (2007), 181.
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