Udine, Italy

Viticulture, Enology and Wine Marketing

Viticoltura, enologia e mercati vitivinicoli

Master's
Table of contents

Viticulture, Enology and Wine Marketing at University of Udine

Language: ItalianStudies in Italian
Subject area: agriculture, forestry and fishery, veterinary
University website: www.uniud.it

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Viticulture
Viticulture (from the Latin word for vine) is the science, production, and study of grapes. It deals with the series of events that occur in the vineyard. It is a branch of the science of horticulture.
Wine
Wine (from Latin vinum) is an alcoholic beverage made from grapes, generally Vitis vinifera, fermented without the addition of sugars, acids, enzymes, water, or other nutrients.
Marketing
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Wine
Let us have wine and women, mirth and laughter,
Sermons and soda-water the day after.
Lord Byron, Don Juan (1818-24), Second Canto.
Wine
"It wasn't the wine," murmured Mr. Snodgrass in a broken voice, "it was the salmon."
Charles Dickens, Pickwick Papers (1836), Chapter VIII.
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