Moscow, Russia

Marketing: Digital Technology and Marketing Communications

Master's
Language: English and RussianStudies in English and RussianStudies in English and Russian
Subject area: economy and administration
2 years
University website: www.hse.ru
Digital
Digital usually refers to something using digits, particularly binary digits.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing Communications
Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, promotion and public relations.
Technology
Technology ("science of craft", from Greek τέχνη, techne, "art, skill, cunning of hand"; and -λογία, -logia) is first robustly defined by Jacob Bigelow in 1829 as: "...principles, processes, and nomenclatures of the more conspicuous arts, particularly those which involve applications of science, and which may be considered useful, by promoting the benefit of society, together with the emolument [compensation ] of those who pursue them" .
Technology
There is a demon in technology. It was put there by man and man will have to exorcise it before technological civilization can achieve the eighteenth-century ideal of humane civilized life.
René Dubos, A God Within (1972), 216.
Technology
What we are finding out now is that there are not only limits to growth but also to technology and that we cannot allow technology to go on without public consent.
David Brower Skeptic (Jul-Aug 1976).
Technology
The path towards sustainable energy sources will be long and sometimes difficult. But America cannot resist this transition, we must lead it. We cannot cede to other nations the technology that will power new jobs and new industries, we must claim its promise. That’s how we will maintain our economic vitality and our national treasure—our forests and waterways, our crop lands and snow-capped peaks. That is how we will preserve our planet, commanded to our care by God. That’s what will lend meaning to the creed our fathers once declared.
Barack Obama In Second Inaugural Address (21 Jan 2013) at the United States Capitol.
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