Würzburg, Germany

Specialised Journalism and Business Communication

Fachjournalismus und Unternehmenskommunikation

Master's
Table of contents

Specialised Journalism and Business Communication at The University of Applied Sciences Würzburg-Schweinfurt

Language: GermanStudies in German
Subject area: journalism and information
Qualification: Master
Kind of studies: full-time studies, part-time studies
University website: www.fhws.de

Definitions and quotes

Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Journalism
Journalism refers to the production and distribution of reports on recent events. The word journalism applies to the occupation (professional or not), the methods of gathering information and organising literary styles. Journalistic mediums include print, television, radio, Internet and in the past: newsreels.
Journalism
The highest reach of a news-writer is an empty Reasoning on Policy, and vain Conjectures on the public Management.
Jean de La Bruyère, The Characters or Manners of the Present Age (1688), Chapter I.
Journalism
When found, make a note of.
Charles Dickens, Dombey and Son, Chapter 15.
Business
Somewhere in the past. organizations were quite simple, and 'doing business' consisted of buying raw material from suppliers, converting into products, and selling it to customers... For the most part owner-entrepreneurs founded such simple business and worked along with members of their families. The family-dominated business still accounts for a large portion of the business start today.
R. Edward Freeman (2007) Strategic Management: A Stakeholder Approach p. 5
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