Visual Anthropology
Visual anthropology is a subfield of social anthropology that is concerned, in part, with the study and production of ethnographic photography, film and, since the mid-1990s, new media. More recently it has been used by historians of science and visual culture. Although sometimes wrongly conflated with ethnographic film, Visual Anthropology encompasses much more, including the anthropological study of all visual representations such as dance and other kinds of performance, museums and archiving, all visual arts, and the production and reception of mass media. Histories and analyses of representations from many cultures are part of Visual Anthropology: research topics include sandpaintings, tattoos, sculptures and reliefs, cave paintings, scrimshaw, jewelry, hieroglyphics, paintings and photographs. Also within the province of the subfield are studies of human vision, properties of media, the relationship of visual form and function, and applied, collaborative uses of visual representations.
Anthropology
Our ultimate task is to find interpretative procedures that will uncover each bias and discredit its claims to universality. When this is done the eighteenth century can be formally closed and a new era that has been here a long time can be officially recognised. The individual human being, stripped of his humanity, is of no use as a conceptual base from which to make a picture of human society. No human exists except steeped in the culture of his time and place. The falsely abstracted individual has been sadly misleading to Western political thought. But now we can start again at a point where major streams of thought converge, at the other end, at the making of culture. Cultural analysis sees the whole tapestry as a whole, the picture and the weaving process, before attending to the individual threads.
Mary Douglas and B. Isherwood (1979). The World of Goods: Towards an Anthropology of Consumption. London, Allen Lane, page 63
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