Glasgow, United Kingdom

Luxury Brand Marketing

Master's
Language: EnglishStudies in English
Subject area: economy and administration
Qualification: MSc
Kind of studies: full-time studies, part-time studies
Master of Science (MSc)
University website: www.gcu.ac.uk
Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Luxury
Luxury may refer to:
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Luxury
If we singled out a brand for each product category to make it a luxury icon, we would have Krug or Dom Perignon for champagne, Guerlain for fragrance and cosmetics, Hermès for leather goods, and maybe, in ladies' ready-to-wear, Armani or Valentino. For men's suits, Brioni could be the ultimate luxury, and Van Cleef & Arpels could be considered a special and distinctive brand of jewelry.
Michel Chevalier; Gerald Mazzalovo (18 May 2012). Luxury Brand Management: A World of Privilege. John Wiley & Sons. p. 7. ISBN 978-1-118-17179-0. 
Marketing
Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.
William H. Starbuck (2005). "The Origins of Organizational Theory," p. 149-150
Luxury
There is a luxury in self-reproach. When we blame ouselves we feel that no one else has the right to blame us.
Oscar Wilde The Picture of Dorian Gray (1891), Chapter 8.
Privacy Policy