Bordeaux, France

Wine Tourism Innovation

Master's
Language: EnglishStudies in English
Subject area: physical education, tourism, services
Qualification: M2
University website: www.u-bordeaux.fr/
Innovation
Innovation can be defined simply as a "new idea, device or method". However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Such innovation takes place through the provision of more-effective products, processes, services, technologies, or business models that are made available to markets, governments and society. The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. Innovation is related to, but not the same as, invention, as innovation is more apt to involve the practical implementation of an invention (i.e. new/improved ability) to make a meaningful impact in the market or society, and not all innovations require an invention. Innovation often manifests itself via the engineering process, when the problem being solved is of a technical or scientific nature. The opposite of innovation is exnovation.
Tourism
Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".
Wine
Wine (from Latin vinum) is an alcoholic beverage made from grapes, generally Vitis vinifera, fermented without the addition of sugars, acids, enzymes, water, or other nutrients.
Wine
In proverbium cessit, sapientiam vino adumbrari.
It has passed into a proverb, that wisdom is overshadowed by wine.
Wine
Men to whom wine had brought death long before lay by springs of wine and drank still, too stupefied to know their lives were past.
Gene Wolfe, The Book of the New Sun, Vol II, Ch. 17: The Tale of the Student and his Son, Part 4.
Innovation
As the births of living creatures at first are ill-shapen, so are all Innovations, which are the births of time.
Francis Bacon, ‘Of Innovations’, Essays, 24.
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