Segovia, Spain

Market Research and Consumer Behaviour

Investigación de Mercados y Comportamiento del Consumidor

Master's
Language: SpanishStudies in Spanish
University website: www.ie.edu
Consumer
A consumer is a person or organization that uses economic services or commodities.
Consumer Behaviour
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and behavioural variables such as usage rates, usage occasion, loyalty, brand advocacy, willingness to provide referrals, in an attempt to understand people's wants and consumption are all investigated in formal studies of consumer behaviour. The study of consumer behaviour also investigates the influences, on the consumer, from groups such as family, friends, sports, reference groups, and society in general.
Market
Market (economics)
Research
Research comprises "creative and systematic work undertaken to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. A research project may also be an expansion on past work in the field. Research projects can be used to develop further knowledge on a topic, or in the example of a school research project, they can be used to further a student's research prowess to prepare them for future jobs or reports. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, economic, social, business, marketing, practitioner research, life, technological, etc.
Market
The market does not exist in the pure state. It is shaped by the cultural configurations which define it and give it direction.
Pope Benedict XVI, Encyclical Letter Caritas in Veritate (29 June 2009), Chapter 36
Research
The worst thing happens when ideologists are trying to analyse scientific researches.
Jerzy Vetulani, Neurobiologia inteligencji, „Wiedza i Życie” 2/2008, pages 14–19.
Research
In the course of describing my formative moment in 1978, I have already implicitly given my four basic rules for research. Let me now state them explicitly, then explain. Here are the rules:
1. Listen to the Gentiles
2. Question the question
3. Dare to be silly
4. Simplify, simplify
Paul Krugman, "How I Work", American Economist (1993)
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