Amsterdam, Netherlands

Business Economics: Managerial Economics and Strategy

Master's
Language: EnglishStudies in English
Subject area: economy and administration
Time study: 1 year
University website: www.uva.nl/en
Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
Business Economics
Business economics is a field in applied economics which uses economic theory and quantitative methods to analyze business enterprises and the factors contributing to the diversity of organizational structures and the relationships of firms with labour, capital and product markets. A professional focus of the journal Business Economics has been expressed as providing "practical information for people who apply economics in their jobs." Business economics is an integral part of traditional economics. It is an extension of economic concepts to the real business situations. It is an applied science in the sense of a tool of managerial decision-making and forward planning by management. In other words, Business economics is concerned with the application of economic theory to business management.
Economics
Economics () is the social science that studies the production, distribution, and consumption of goods and services.
Strategy
Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship") is a high-level plan to achieve one or more goals under conditions of uncertainty. In the sense of the "art of the general", which included several subsets of skills including "tactics", siegecraft, logistics etc., the term came into use in the 6th century CE in East Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact.
Business
I believe that leaders and leadership teams working together in a proper design will run the business more effectively than by hierarchical, command-and-control managing. But I can't prove that. And there are no models.
Marvin Bower (1966) The Will to Manage p. 7.
Strategy
For her own breakfast she'll project a scheme,
Nor take her tea without a stratagem.
Edward Young, Love of Fame (1725-28), Satire VI, line 187
Strategy
To win by strategy is no less the role of a general than to win by arms.
Julius Caesar [Gaius Julius Caesar] (100–44 B.C.), Roman general, statesman. The Civil War, 1.72
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