Łódź, Poland

Advertising Design

Projektowanie reklamy

Master's
Field of studies: Industrial Design
Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: www.wssip.edu.pl/en/
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Design
Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design thinking.
Design
Good design is a Renaissance attitude that combines technology, cognitive science, human need and beauty to produce something.
Paola Antonelli (2001), curator of architecture and design, Museum of Modern Art, New York, in A Conversation About The Good, The Bad And The Ugly
Design
This is exactly the meaning of design: the conflict between form and content, form being the problem. [...] It is the coming together of form and content that is the realization of design.
Paul Rand (2008), Conversations with Students p. 32
Design
Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
Donald Norman (2002), The Design of Everyday Things, Introduction to the 2002 Edition

Contact:

Targowa 65 str.
90-324 Łódź
tel. 570 010 654, 570 600 141
Dean's office:
tel. (42) 307 15 38
Privacy Policy