Coimbra, Portugal

Theory of Marketing

Marketing

Master's
Language: PortugueseStudies in Portuguese
Subject area: economy and administration
Qualification: universitário
University website: www.uc.pt
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Theory
A theory is a contemplative and rational type of abstract or generalizing thinking, or the results of such thinking. Depending on the context, the results might, for example, include generalized explanations of how nature works. The word has its roots in ancient Greek, but in modern use it has taken on several related meanings.
Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26
Marketing
I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.
Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315
Theory
During the period that began with classical Greece and ended with late pagan antiquity, philosophy was more than merely a theoretical discipline. Even when Aristotle identified philosophy with "theory," his purpose is to argue ... that a life of theoretical activity, the life of philosophy, was the best life that human beings could lead.
Alexander Nehamas, The Art of Living (1998)
Privacy Policy