Bolzano, Italy

Entrepreneurship and Innovation

Imprenditorialità e Innovazione

Master's
Language: ItalianStudies in Italian
University website: www.unibz.it
Entrepreneurship
Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. The people who create these businesses are called entrepreneurs
Innovation
Innovation can be defined simply as a "new idea, device or method". However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Such innovation takes place through the provision of more-effective products, processes, services, technologies, or business models that are made available to markets, governments and society. The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. Innovation is related to, but not the same as, invention, as innovation is more apt to involve the practical implementation of an invention (i.e. new/improved ability) to make a meaningful impact in the market or society, and not all innovations require an invention. Innovation often manifests itself via the engineering process, when the problem being solved is of a technical or scientific nature. The opposite of innovation is exnovation.
Innovation
I always stress to my clients that they have to be ready to change. You have to be prepared to make your innovation obsolete. But many companies aren’t prepared to do that.
Peter Drucker. ‘Peter’s Principles’, Context magazine, Spring, 1998.
Innovation
Innovation is more than having new ideas: it includes the process of successfully introducing them or making things happen in a new way. It turns ideas into useful, practicable and commercial products or services.
John Adair (b.1934), British author, writer on business leadership. ‘Taking good ideas to market’, Ch 11, Effective Innovation (2009), revised edition.
Innovation
Innovation implies high risk, and with high risk comes failure, so you’ve got to be prepared for that, but if you don’t risk, then your business goes stale very quickly.
Michael Grade, British broadcasting executive. From the transcript of his interview with Martyn Lewis, in his book, Reflections on Success (1997).
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