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university type - Poland  
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Wrocław, Poland

Big data, digital marketing and trendwatching

Master's
Language: EnglishStudies in English
Subject area: computer science
Kind of studies: full-time studies, part-time studies
University website: www.uls.edu.pl
Big Data
Big data is data sets that are so voluminous and complex that traditional data-processing application software are inadequate to deal with them. Big data challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy and data source. There are a number of concepts associated with big data: originally there were 3 concepts volume, variety, velocity. Other concepts later attributed with big data are veracity (i.e., how much noise is in the data) and value.
Data
Data ( DAY-tə, DAT-ə, DAH-tə) is a set of values of qualitative or quantitative variables.
Digital
Digital usually refers to something using digits, particularly binary digits.
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Marketing
Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.
William H. Starbuck (2005). "The Origins of Organizational Theory," p. 149-150
Marketing
I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.
Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315
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