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Warsaw, Poland

International Marketing Management

Master's
Field of studies: Management
Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
Studies online Studies online
University website: www.vistula.edu.pl/eng
International
International mostly means something (a company, language, or organization) involving more than a single country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries. For example, international law, which is applied by more than one country and usually everywhere on Earth, and international language which is a language spoken by residents of more than one country.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing Management
Marketing management is the directing of an organization’s resources to develop and implement the best possible strategy in order to reach its desired consumer segment with the goal of maximizing sales of a particular product or service.
Management
You manage things, you lead people. We went overboard on management and forgot about leadership. It might help if we ran the MBAs out of Washington.
Grace Hopper (1987), quoted in "The Wit and Wisdom of Grace Hopper" by Philip Schieber, OCLC Newsletter, No. 167 (March/April 1987)
Management
A company will get nowhere if all of the thinking is left to management.
Akio Morita (1987). Made in Japan, p. 149
Management
Mission is at the heart of what you do as a team. Goals are merely steps to its achievement. Mission has an eternal quality. Goals are time bound and once achieved, are replaced by others.
Patrick Dixon (2005) Building a Better Business - the key to management, marketing and motivation. p. 66

Contact:

Stokłosy 3 str.
02-787 Warszawa, Poland
Phone: +48 22 457 23 16
Fax: +48 22 457 23 03
Our strengths:
  • Our university is among the top 10 top private universities in Poland - 5th place in the 2014 ranking developed by Perspektywy and Rzeczpospolita
  • Vistula University is the most international university in Poland according to the ranking of universities prepared by "Perspektywy" and "Dziennik Gazety Prawna" 2014
  • AFiB Vistula is highly regarded in the business environment: it was awarded the "Best Partner in Business" title by the editors of Home&Market and the European Medal by Business Center Club for the best internship and internship program for students
  • The high level of the studies is confirmed by international accreditations: CEEMAN in the field of marketing, WACE - with regard to combining studies with internship programs, IAU - confirming the quality of teaching
  • Vistula is a well-established and the oldest brand among all private universities in Poland
  • You can choose among 15 fields of study, including 7 that are taught in English


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