If we singled out a brand for each product category to make it a luxury icon, we would have Krug or Dom Perignon for champagne, Guerlain for fragrance and cosmetics, Hermès for leather goods, and maybe, in ladies' ready-to-wear, Armani or Valentino. For men's suits, Brioni could be the ultimate luxury, and Van Cleef & Arpels could be considered a special and distinctive brand of jewelry.
Michel Chevalier; Gerald Mazzalovo (18 May 2012). Luxury Brand Management: A World of Privilege. John Wiley & Sons. p. 7. ISBN 978-1-118-17179-0.
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