The most important thing in a programming language is the name. A language will not succeed without a good name. I have recently invented a very good name, and now I am looking for a suitable language.
Everyone knows that debugging is twice as hard as writing a program in the first place. So if you're as clever as you can be when you write it, how will you ever debug it?
Brian Kernighan, "The Elements of Programming Style", 2nd edition, chapter 2
