Bad Homburg, Germany

Digital Business Strategy

Master's
Language: EnglishStudies in English
Subject area: economy and administration
Qualification: Master
Kind of studies: full-time studies, part-time studies
dual studies dual studies
University website: www.accadis.com
Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
Digital
Digital usually refers to something using digits, particularly binary digits.
Strategy
Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship") is a high-level plan to achieve one or more goals under conditions of uncertainty. In the sense of the "art of the general", which included several subsets of skills including "tactics", siegecraft, logistics etc., the term came into use in the 6th century CE in East Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact.
Strategy
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
Sun Tzu, The Art of War (6th c. BC), Ch. 6
Business
All businesses operate below their true potential. That is unavoidable, given the fallibility of human beings.
Robert Heller, British management journalist and author. 'The Competitors', Chapter 10, The Decision makers (1989).
Strategy
We are in the throes of a transition where every publication has to think of their digital strategy.
Bill Gates (2006) in: "The future according to the world's richest man" in The Independent (20 March 2006)
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