In the face of the current speed of media development people professionally dealing with the area of social communication (journalists and PR specialists) need to have a fluent knowledge of English - including its specific professional varieties and practical, workshop use in the context of duties performed in their careers.
Studies in intramural and extramural (weekend) formula, fund partly by UE - with low school fee. The aim of our studies is to educate journalists and PR specialists.
Our graduates will also be prepared to operate in the market independently by organizing a media institution or founding an advertising or PR agency.
The course of studies includes many optional classes, which enables the student to adjust the curriculum to their desired profile and thus to their interests and the needs of the employment market. All classes in English, conducted by experts on theory and active practitioners of journalism and Public Relations.
We offer complementary master's studies in an open formula - for graduates of all bachelor's studies (or equivalent), form Poland and abroad.
The curriculum we offer is designed to help students develop competences necessary in both these professions. It comprises classes (mainly workshops) that will allow graduates to achieve competencies and skills in the area of broadly defined professional public communication, which will enable them to start a career as:
- journalists in all kinds and all ranges of media (print media, radio, television, the Internet; local and sublocal media, countrywide and global media; general as well as trade and expert media);
- specialists in the area of broadly defined image communication: Public Relations, branding, advertising communication, Corporate Identity, etc.;
- editors/editorial assistants (gatekeepers) in the above mentioned types of media;
- journalists specializing in a given category of topic-specific journalism (investigative, sports, economic, etc.);
- radio and TV presenters and producers (work with a camera and microphone);
- spokespeople and counselors/coaches in the field of communication;
- coaches and counselors in the field of intercultural communication (in organizations, public institutions, NGOs, etc);
- counselors in the field of creating public people's image;
- employees of advertising and PR agencies.
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Journalism refers to the production and distribution of reports on recent events. The word journalism applies to the occupation (professional or not), the methods of gathering information and organising literary styles. Journalistic mediums include print, television, radio, Internet and in the past: newsreels.
Living organisms including humans are social when they live collectively in interacting populations, whether they are aware of it, and whether the interaction is voluntary or involuntary.
Burke said there were Three Estates in Parliament; but, in the Reporters' Gallery yonder, there sat a Fourth Estate more important far than they all. It is not a figure of speech, or a witty saying; it is a literal fact, - very momentous to us in these times.
Thomas Carlyle (1859). On Heroes, Hero-worship, and the Heroic in History: Six Lectures: Reported. Wiley & Halsted. pp. 147, Lect. V: "The Hero as Man of Letters".
Early in life I have noticed that no event is ever correctly reported in a newspaper, but in Spain, for the first time, I saw newspaper reports which did not bear any relation to the facts, not even the relationship which is implied in an ordinary lie. I saw great battles reported where there had been no fighting, and complete silence where hundreds of men had been killed. I saw troops who had fought bravely denounced as cowards and traitors, and others who had never seen a shot fired hailed as the heroes of imaginary victories; and I saw newspapers in London retailing these lies and eager intellectuals building emotional superstructures over events that had never happened. I saw, in fact, history being written not in terms of what happened but of what ought to have happened according to various ‘party lines’.
George Orwell, Looking Back on the Spanish War (1943)
A news sense is really a sense of what is important, what is vital, what has color and life — what people are interested in. That's journalism.
Burton Rascoe As quoted in Useful Quotations : A Cyclopedia of Quotations (1933) edited by Tryon Edwards, C. N. Catrevas, and Jonathan Edwards