AgrofoodChain - Sustainability and Innovation

THE TERM (Sustainability) HAS BECOME so widely used that it is in danger of meaning nothing. It has been applied to all manner of activities in an effort to give those activities the gloss of moral imperative, the cachet of environmental enlightenment. “Sustainable” has been used variously to mean “politically feasible,” “economically feasible,” “not part of a pyramid or bubble,” “socially enlightened,” “consistent with neoconservative small-government dogma,” “consistent with liberal principles of justice and fairness,” “morally desirable,” and, at its most diffuse, “sensibly far-sighted.”

Cybernetics is a young discipline which, like applied mathematics, cuts across the entrenched departments of natural science; the sky, the earth, the animals and the plants. Its interdisciplinary character emerges when it considers economy not as an economist, biology not as a biologist, engines not as an engineer. In each case its theme remains the same, namely, how systems regulate themselves, reproduce themselves, evolve and learn. Its high spot is the question of how they organize themselves.
A cybernetic laboratory has a varied worksheet - concept formation in organized groups, teaching machines, brain models, and chemical computers for use in a cybernetic factory. As pure scientists we are concerned with brain-like artifacts, with evolution, growth and development; with the process of thinking and getting to know about the world. Wearing the hat of applied science, we aim to create what Boulanger,' in his presidential address to the International Association of Cybernetics, called the instruments of a new industrial revolution - control mechanisms that lay their own plans.

Innovation is more than having new ideas: it includes the process of successfully introducing them or making things happen in a new way. It turns ideas into useful, practicable and commercial products or services.