Bydgoszcz, Poland

Brand Manager

Master's
Field of studies: Management
Language: EnglishStudies in English
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: www.wsb.pl/english/bydgoszcz
Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Manager
As far as possible the duty of a leader is to foresee dissatisfaction and to remedy injustice before complaints are made. To accomplish this he must maintain close contact with the men he controls. Let him go into the trenches if he is a general; let him arrive at the factory with his workmen now and then if he is the manager. He must have some imagination; an understanding of other men's lives is necessary to him, so that he may be able to protect those under him from unnecessary suffering. The secret of gaining their affection is to feel affection for them and to be able to do their jobs as well as they do them themselves. Men endure taking orders, and even like it, if the orders are given intelligently.
André Maurois The Art of Leadership
Manager
The corporate manager who achieves success by honest efficiency in giving the best service to the public should be favored because we all benefit by his efficiency. […] he should be helped by the Government because his success is good for the National welfare. But a man who, grasps and holds business power by breaking the industrial efficiency of others, who wins success by methods which are against‘ the public interest and degrading to the public morals, should not be permitted to ‘ exercise such power. Instead of punishing him by a long and doubtful process of the law after the wrong has been com- mitted, there should be such effective Government regulation as to check the evil tendencies at the moment that they start do develop.
Theodore Roosevelt (1910) The Progressives, Past and Present
Manager
We have an autocracy which — which runs this university. It's managed. We were told the following: If President Kerr actually tried to get something more liberal out of the Regents in his telephone conversation, why didn't he make some public statement to that effect? And the answer we received — from a well-meaning liberal — was the following: He said, "Would you ever imagine the manager of a firm making a statement publicly in opposition to his Board of Directors?" That's the answer.
Well I ask you to consider — if this is a firm, and if the Board of Regents are the Board of Directors, and if President Kerr in fact is the manager, then I tell you something — the faculty are a bunch of employees and we're the raw material! But we're a bunch of raw materials that don't mean to be — have any process upon us. Don't mean to be made into any product! Don't mean — Don't mean to end up being bought by some clients of the University, be they the government, be they industry, be they organized labor, be they anyone! We're human beings!
Mario Savio (1964) Speech, Sproul Hall, University of California, Berkeley (1964-12-02)
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