Aversa, Italy

Design for Innovation

Design per l'innovazione

Master's
Language: ItalianStudies in Italian
Subject area: arts
University website: www.unicampania.it/
Design
Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design thinking.
Innovation
Innovation can be defined simply as a "new idea, device or method". However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Such innovation takes place through the provision of more-effective products, processes, services, technologies, or business models that are made available to markets, governments and society. The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. Innovation is related to, but not the same as, invention, as innovation is more apt to involve the practical implementation of an invention (i.e. new/improved ability) to make a meaningful impact in the market or society, and not all innovations require an invention. Innovation often manifests itself via the engineering process, when the problem being solved is of a technical or scientific nature. The opposite of innovation is exnovation.
Innovation
The key to success for Sony, and to everything in business, science and technology for that matter, is never to follow the others.
Masaru Ibuka, founder of Sony, quoted in Fortune (24 Feb 1992). In Julia Vitullo-Martin and J. Robert Moskin, The Executive's Book of Quotations (2002), 271.
Innovation
Every new thing creates two new questions and two new opportunities.
Jeff Bezos, founder and CEO, Amazon, from 2007 Ted Talk "The electricity metaphor for the web's future", [1].
Design
This is exactly the meaning of design: the conflict between form and content, form being the problem. [...] It is the coming together of form and content that is the realization of design.
Paul Rand (2008), Conversations with Students p. 32
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