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Grenoble, France

Grenoble Alpes University

Marketing

Master's

Language: English Studies in English

Studies in English

Subject area: economy and administration

Qualification: M2

University website: www.univ-grenoble-alpes.fr/

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Marketing

Ads are the cave art of the twentieth century.

Marshall McLuhan (1911-1980), Culture Is Our Business (1970)

Marketing

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33

Marketing

Society drives people crazy with lust and calls it advertising.

John Lahr (1941- ), The Guardian (August 1989)

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