Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Rings put upon his fingers, A most delicious banquet by his bed, And brave attendants near him when he wakes, Would not the beggar then forget himself?
William Shakespeare, The Taming of the Shrew (c. 1593-94), Induction, scene 1, line 38.
To treat a poor wretch with a bottle of Burgundy, and fill his snuff-box, is like giving a pair of laced ruffles to a man that has never a shirt on his back.
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