Odense, Denmark

Engineering, Innovation and Business

Master's
Language: EnglishStudies in English
Subject area: engineering and engineering trades
ECTS: 120
University website: www.sdu.dk/en
Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
Engineering
Engineering is the creative application of science, mathematical methods, and empirical evidence to the innovation, design, construction, operation and maintenance of structures, machines, materials, devices, systems, processes, and organizations. The discipline of engineering encompasses a broad range of more specialized fields of engineering, each with a more specific emphasis on particular areas of applied mathematics, applied science, and types of application. See glossary of engineering.
Innovation
Innovation can be defined simply as a "new idea, device or method". However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Such innovation takes place through the provision of more-effective products, processes, services, technologies, or business models that are made available to markets, governments and society. The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. Innovation is related to, but not the same as, invention, as innovation is more apt to involve the practical implementation of an invention (i.e. new/improved ability) to make a meaningful impact in the market or society, and not all innovations require an invention. Innovation often manifests itself via the engineering process, when the problem being solved is of a technical or scientific nature. The opposite of innovation is exnovation.
Business
I believe that leaders and leadership teams working together in a proper design will run the business more effectively than by hierarchical, command-and-control managing. But I can't prove that. And there are no models.
Marvin Bower (1966) The Will to Manage p. 7.
Business
Everybody knows by now, all businessmen are completely full of shit; just the worst kind of low-life, criminal, cocksuckers you could ever wanna' run into – a fuckin' piece of shit businessman. And the proof of it, the proof of it is, they don't even trust each other. They don't trust one another. When a business man sits down to negotiate a deal, the first thing he does is to automatically assume that the other guy is a complete lying prick who's trying to fuck him outta his money. So he's gotta do everything he can to fuck the other guy a little bit faster and a little bit harder. And he's gotta do it with a big smile on his face. You know that big, bullshit businessman smile? And if you're a customer – Whoah! – that's when you get the really big smile. Customer always gets that really big smile, as the businessman carefully positions himself directly behind the customer, and unzips his pants, and proceeds to service...the...account. 'I am servicing this account. This customer needs service.' Now you know what they mean. Now you know what they mean when they say, 'We specialize in customer service.' Whoever coined the phrase 'let the buyer beware' was probably bleeding from the asshole. That's business.
George Carlin, You Are All Diseased (1999)
Innovation
Any conversation I have about innovation starts with the ultimate goal.
Sergey Brin. Interviewed by Jemima Kiss for the Guardian (UK) newspaper, ‘Secrets of a nimble giant’, Wednesday 17th June 2009.
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