Reading, United Kingdom

Communication Design: Book Design

Master's
Language: EnglishStudies in English
Subject area: journalism and information
Qualification: MA
Kind of studies: full-time studies, part-time studies
Master of Arts (MA)
University website: www.reading.ac.uk
Book
A book is a series of pages assembled for easy portability and reading, as well as the composition contained in it. The book's most common modern form is that of a codex volume consisting of rectangular paper pages bound on one side, with a heavier cover and spine, so that it can fan open for reading. Books have taken other forms, such as scrolls, leaves on a string, or strips tied together; and the pages have been of parchment, vellum, papyrus, bamboo slips, palm leaves, silk, wood, and other materials.
Book Design
Book design is the art of incorporating the content, style, format, design, and sequence of the various components and elements of a book into a coherent whole. In the words of the renowned typographer Jan Tschichold (1902–1974), book design, "though largely forgotten today, [relies upon] methods and rules upon which it is impossible to improve, [and which] have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied". Richard Hendel describes book design as "an arcane subject", and refers to the need for a context to understand what that means.
Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Communication Design
Communication design is a mixed discipline between design and information-development which is concerned with how media intervention such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience. Some designers use graphic design and communication design interchangeably due to overlapping skills.
Design
Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design thinking.
Design
Good design is a Renaissance attitude that combines technology, cognitive science, human need and beauty to produce something.
Paola Antonelli (2001), curator of architecture and design, Museum of Modern Art, New York, in A Conversation About The Good, The Bad And The Ugly
Design
The design process involves a series of operations. In map design, it is convenient to break this sequence into three stages. In the first stage, you draw heavily on imagination and creativity. You think of various graphic possibilities, consider alternative ways...
Arthur H. Robinson (1953) Elements of Cartography p. 318
Design
As in poetry and music, even the unskilled ear may be offended by a mistake in measure, without discerning the cause, may not also a mistake in the harmony of dimensions unconsciously offend us in design?
Ernest Flagg, Small Houses: Their Economic Design and Construction (1922)
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