Coventry, United Kingdom

Marketing and Strategy

Master's
Language: EnglishStudies in English
Subject area: economy and administration
Qualification: MSc
Kind of studies: full-time studies
Master of Science (MSc)
University website: www.warwick.ac.uk
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Strategy
Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship") is a high-level plan to achieve one or more goals under conditions of uncertainty. In the sense of the "art of the general", which included several subsets of skills including "tactics", siegecraft, logistics etc., the term came into use in the 6th century CE in East Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact.
Strategy
Confusing testosterone with strategy is a bad idea.
Steve Blank, Business Insider "You're Better Off Being A Fast Follower Than An Originator", (5 October 2010)
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33
Strategy
The essence of strategy is choosing what not to do.
Michael Porter, "What is strategy?." In: Harvard Business Review, November (1996). p. 70
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