Manchester, United Kingdom

Fashion Management and Marketing

Master's
Language: EnglishStudies in English
Subject area: arts
Qualification: MRes
Kind of studies: full-time studies, part-time studies
University website: www.manchester.ac.uk
Fashion
Fashion is a popular style, especially in clothing, footwear, lifestyle products, accessories, makeup, hairstyle and body. Fashion is a distinctive and often constant trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of designers, technologists, engineers, and design managers.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Fashion
Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.
Coco Chanel, Madsen, Axel (1991). Chanel: A Woman of Her Own. Quirk Books. p. 124. ISBN 0805016392.
Fashion
Design is a constant challenge to balance comfort with luxe, the practical with the desirable.
Donna Karan Arneson, Krystin; Gustashaw, Megan (2011). "25 of the Best Fashion Quotes of All Time". Glamour. Retrieved January 22, 2013.
Management
Poorly managed corporations, disorganized businesses, and badly led service agencies experience crisis daily and most will eventually fail. In contrast, the danger is to well organized, smooth running institutions that may not recognize a building crisis. Too often, sound organizations rely on their normal modus operandi to pull them through a crisis. It might. But at what cost? And what if it does not pull them through?
Wheeler L. Baker, Crisis Management: A Model for Managers (1993), p. 6
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