Nottingham, United Kingdom

Luxury Fashion Brand Management

Master's
Language: EnglishStudies in English
Subject area: arts
Qualification: MA
Kind of studies: full-time studies
Master of Arts (MA)
University website: www.ntu.ac.uk
Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Brand Management
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.
Fashion
Fashion is a popular style, especially in clothing, footwear, lifestyle products, accessories, makeup, hairstyle and body. Fashion is a distinctive and often constant trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of designers, technologists, engineers, and design managers.
Luxury
Luxury may refer to:
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Fashion
Design is a constant challenge to balance comfort with luxe, the practical with the desirable.
Donna Karan Arneson, Krystin; Gustashaw, Megan (2011). "25 of the Best Fashion Quotes of All Time". Glamour. Retrieved January 22, 2013.
Management
Poorly managed corporations, disorganized businesses, and badly led service agencies experience crisis daily and most will eventually fail. In contrast, the danger is to well organized, smooth running institutions that may not recognize a building crisis. Too often, sound organizations rely on their normal modus operandi to pull them through a crisis. It might. But at what cost? And what if it does not pull them through?
Wheeler L. Baker, Crisis Management: A Model for Managers (1993), p. 6
Luxury
Blest hour! It was a luxury—to be!
Samuel Taylor Coleridge, Reflections on having left a Place of Retirement, line 43.
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